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Privacy Policy

Important Information

We are Mutley Distillery Ltd., a company registered in England under registration number 12505309, with our registered headquarters located at 12 Magdalen Road, Exeter, England, EX2 4SY. This privacy policy outlines how Mutley Distillery Ltd. collects and processes your personal data when obtained through our website www.vault53rum.com (referred to as “Our Site”). Please read this policy in conjunction with any other privacy policies or fair processing notices that we may provide on specific occasions when we collect or process personal data from Our Site. We may modify the terms of this policy periodically. This version is effective as of October 2023.

What Constitutes Personal Data

The General Data Protection Regulation (EU Regulation 2016/679) (GDPR) defines Personal Data as “any information related to an identifiable person who can be directly or indirectly identified, particularly by reference to an identifier.” In simpler terms, Personal Data includes information that allows for your identification. This encompasses obvious details such as your name and contact information, as well as less apparent information like identification numbers, electronic location data, and other online identifiers.

Below, we detail the Personal Data that we collect and use.

Your Rights

Under the GDPR, you possess several rights that Mutley Distillery Ltd. is committed to upholding:

1. The right to be informed about how we collect and utilize your Personal Data. While this Privacy Notice should provide comprehensive information, you can always reach out to us for further clarification or inquiries using the contact details below.

2. The right to have inaccuracies or incompleteness in your Personal Data corrected. Please contact us for more information.

3. The right to request the deletion or disposal of any of your Personal Data that we hold, also known as the right to be forgotten. Reach out to us using the provided details for more information.

4. The right to restrict (i.e., prevent) the processing of your Personal Data.

5. The right to object to the use of your Personal Data for specific purposes.

6. The right to data portability. This means that if you have provided us with Personal Data directly, and we are using it with your consent or for contract performance, and the data is processed through automated means, you can request a copy of that data for use with another service or business in many cases.

Personal Data Collection On Our Site

You have the option to provide your Personal Data. We only collect the Personal Data that you choose to share with us or that is necessary for providing and enhancing our service to you. Personal Data may be collected directly, including name, age, gender, address, email address, as well as connection and system information.

How We Utilise Your Personal Data

In accordance with the GDPR, we must always have a lawful basis for using Personal Data. This may be because you have given your consent for us to use your Personal Data, or because it is in our legitimate business interests to do so. Your Personal Data may be utilized for one or more of the following purposes:

  • Communication with you, which may include responding to your emails or calls.
  • Providing you with information about Vault 53 rums or Mutley Distillery Ltd. via email, subject to your opt-in preferences (you may unsubscribe or opt-out at any time).
  • Administering, supporting, and gathering feedback on the quality of our services.
  • With your consent and where allowed by law, we may also employ your personal data for marketing purposes, which may include sending you information, news, and offers on our services via email and text message. We do not engage in unlawful marketing or spamming, and we are dedicated to preserving your rights and complying with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003. You will always have the option to opt-out.

Storage Of Your Personal Data

We may store or transfer some or all of your Personal Data to countries outside the European Economic Area (EEA). These countries, known as “third countries,” may not have data protection laws as stringent as those in the UK and the EEA. Consequently, we take additional measures to ensure that your Personal Data is handled securely and safely, just as it would be within the UK and under the GDPR.

Retention of Your Personal Data

Mutley Distillery Ltd. retains your information only for as long as necessary for the purposes stated in this policy. We retain and use your information to fulfill our legal obligations (e.g., compliance with tax/revenue laws), resolve disputes, and enforce our agreements. Log files are also retained for internal analysis purposes, generally for a limited period unless needed for website security, improving website functionality, or compliance with legal obligations that necessitate longer retention periods.

Sharing Your Personal Data

We may contract with third parties, such as payment processors, delivery providers, and marketing agencies, to deliver products or services on our behalf. In certain cases, these third parties may require access to some or all of your Personal Data that we possess. We take steps to ensure that your Personal Data is handled securely, in accordance with your rights, our obligations, and the third party’s legal obligations.

In limited circumstances, we may be legally obligated to share specific Personal Data, including yours, when involved in legal proceedings, complying with legal obligations, court orders, or government authority instructions.


Our website employs cookies. By using the www.vault53rum.com website, you consent to our use of these cookies. The cookies we use do not provide access to your computer or any personal information beyond the data you choose to share with us.

Cookies are used to monitor and enhance our website, ensuring the best possible user experience. We use Google Analytics to monitor website usage, including IP addresses, browser versions, and operating system details.

If you prefer not to receive cookies from this website, you can adjust your browser’s cookie settings or delete individual cookies. Please be aware that disabling cookies may impact the functionality of our website.

Changes To This Privacy Policy

We may revise this Privacy Notice as needed, particularly if there are legal changes or if our business undergoes modifications affecting Personal Data protection.

How To Contact Mutley Distillery Ltd.

Address: 53 Mutley Plain, Plymouth, England, PL4 7DW Email: info@vault53rum.com

If you have any questions regarding this Privacy Notice or our data handling practices, please contact us using the provided address or email, specifying your country of residence and the nature of your inquiry.